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Everything carrying the Society’s name follows the Brand Book (SAL-BRD-01, Brand and Identity v4, with the v5 Screens amendment of October 8, 2026). This page is the short version for officers; the full Brand Book and the logo files live in the repository’s brand/ folder.

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Voice

The Society sounds like a well-read friend: warm, precise and never grand.
  • Names. “AUIB Society of Arts and Letters” in full on first formal use, then “the Society” or “SAL”. Never “the club”.
  • The journal is the AUIB Literary Journal («مجلة الجامعة الأمريكية الأدبية»). “Waraq” was its working title. Side Quest is still a working title.
  • Endorsed programs carry “a Society of Arts and Letters programme” («من برامج جمعية الفنون والآداب»), spelled as written.
  • Formats. Dates as “Tuesday, October 13”; times as “6:00 PM”; money as “50,000 IQD”.
  • American English everywhere (program, color, organization), except text quoted from the Society’s documents.
  • Arabic is written for Arabic readers and checked by a native speaker. Never ship a translation as an afterthought.
  • No emoji, no exclamation marks in headlines. Tag @auibsal and give the date on every post.

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Color

Crimson, ink and white lead; six quiet tints support them. Never add a color, and no program may add one.
  • Never put crimson text or the crimson symbol on ink.
  • At most one full-bleed crimson band per page.
  • Paper (the warm off-white) belongs to the AUIB Literary Journal; elsewhere the page is white.

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Type

Ubuntu for the Society, Ubuntu Arabic for Arabic (shipped in brand/fonts, never substituted), Ubuntu Mono for document codes and form numbers (SAL-GOV-01, F-14). Arabic sits one step larger than the English beside it.

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Logos

Use the supplied files in brand/logos; never retype, redraw, recolor, stretch, rotate or add effects. Clear space is the depth of the notch on every side. Minimum: symbol 24 px on screen or 6 mm in print; horizontal lockup 45 mm wide in print. Where the AUIB logo appears it leads. The round SAL Key from v3 is retired.

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Posts and print

  • Posts (1080 × 1350): Society name top left, symbol top right, a two- or three-word headline with a full stop, one line of Arabic at bottom right on every call, the date and @auibsal.
  • Grounds by purpose: crimson for calls and moments, ink for recruiting, white for membership, the lightest crimson tint for regular programs.
  • Posters A3/A4 with the symbol and a QR code at bottom right · Term Card A6 · Membership cards 85 × 55 mm · Certificates A4 landscape with a double crimson rule.

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Photos

Our own photos of our own people, taken with consent (Policy P5). Never shoot anyone wearing a camera-shy sticker, identifiable children, or people praying, in distress or in private moments. No stock photos of books or typewriters.